My Credentials
Welcome to my copywriting portfolio examples portfolio! I decided to add my credentials page for anyone who may be curious aboout the skills that I possess, and where I got them from. Please feel free to browse around as much as you like! The following are part of an ongoing learning plan that I have set in place to achieve my full potential.
NOTE: While I understand that certifications in many cases just mean to potential employers that you are green behind the ears, I wanted to point out that the first picture you see will speak for itself if you know SEO, and I have scored a "Highly Proficient" in marketing, social media marketing, and several other areas on my indeed profile!
Thank you,
Eric S Brister
NOTE: While I understand that certifications in many cases just mean to potential employers that you are green behind the ears, I wanted to point out that the first picture you see will speak for itself if you know SEO, and I have scored a "Highly Proficient" in marketing, social media marketing, and several other areas on my indeed profile!
Thank you,
Eric S Brister
This is My Music Blog At Less Than 1 Month Old
This is my music blog, Def 2 Deffer Music, which I intend to build out into something huge and magnificent as soon as I get more money to invest, and then move into worldwide expansion. We are just at under a month old right now, and I am already making my way to the top on every keyword!
SEMrush Technical SEO
I know the certificate doesn't look like much, but this was actually a very good course on the technical aspects of website optimization from an SEO perspective. This technical SEO course by Bastian Grimm was a ton of information to soak in, but in the end, it helped me understand some very important factors that you must get right in order to keep youor website working properly, and be able to communicate effectively and efficiently with web crawlers.
Here are the topics I learned about in this course:
Here are the topics I learned about in this course:
Internal Linking
Introduction to Internal Linking and Accessibility of Content Prioritization and Relevancy Seasonality, Link Hubs, Multiple Linking, Nofollow XML Sitemaps Crawling and Indexation: Best Practices for Controlling Web Crawlers Introduction to Crawl Budget Optimization The Crawler Landscape User-Agents / Reverse-DNS Robots.txt Robots Meta Tags Canonical Tags Strategic Crawl Management Faceted Navigation / PRG Pagination X-robots Header |
Introduction to HTTP Header Fields & Response Codes
3XX: Redirects (301 vs. 302, Redirect hains) 4XX: Client-Side Error Handling (404 vs. 410, etc.) 5XX: Server-Side Error Handling and Maintenance (Incl. Retry-After Intro to Log File Auditing Log file Auditing Tools & Their Differences Log File Auditing Reports Overlaying Crawl & Log File Data for Better Results Introduction and Multi-/International Domain Setups Geo Redirects & CDNs Hreflang Setup Structured Data / Schema.org Accelerated Mobile Pages JavaScript SEO Basics Google’s Mobile First Indexing Intro |
WPFaster Wordpress Speed/Performance Optimization
Even though Google "says'" that speed isn't a ranking factor, a lot of educated SEO experts say that they know it is. For me, I wanted to be able to run a very fast loading website, so that I could help others, and so that my visitors wouldn't give up on my site and find someone else due to high loading times.
This WpFASTER WordPress Speed/Performance Optimization Course taught me the following:
This WpFASTER WordPress Speed/Performance Optimization Course taught me the following:
Caching
Minification Concatenation Pingdom: What it's Good For & When to Use It GTmetrix: What it's Good For & When to Use It Google's PageSpeed Insights: What it's Good For & When to Use It WebPageTest: What it's Good for & When to Use It Page Caching How-To + Troubleshooting Browser Caching (+ Headers Optimization) How-To + Troubleshooting Database & Object Caching How-To + Troubleshooting Minification & Concatenation Minification & Concatenation How-To Troubleshooting Minification & Concatenation How to Eliminate Render Blocking CSS in Above-the-Fold Content: Part I Different Inline CSS on Different Pages/Posts How to Eliminate Render Blocking CSS in Above-the-Fold Content: Part II |
Prefatory Remarks About Advanced Optimizations
Plugin Organization & Prioritization Browser Hinting PushState + AJAX (PJAX) Cache Warming & Cron Jobs Domain Sharding 'Edge' Optimization: Content Delivery Networks (CDNs) Prefatory Remarks About Edge Optimization, CDNs & Introduction to CloudFlare Installing CloudFlare Maximizing CloudFlare Settings Page Rules Pro-Tips A Taste of Optimizing Your Server (For Those on VPS/Dedicated Servers) How to Ideally Eliminate Render Blocking JavaScript in Above-the-Fold Content Image Optimization Lazy Loading (Images, Thumbnails, Gravatars, iframes & Widgets) How-To |
Digital Branding and Engagement
Digital Branding and Engagement is the first course in a 5 part MicroMasters degree. Content marketing, with a focus on brand management in the digital world.
Some of the topics we leanredd about in the course included:
Some of the topics we leanredd about in the course included:
Content Marketing
Content Marketing : Outbrain Creating Valuable Content Creating a Successful Content Marketing Strategy Branded Content Distribution Branded Content Distribution: Gatorade Branded Content Distribution: Red Bull Branded Content Distribution: GoPro |
Content Publishing
Investing in Content Marketing Content Marketing Objectives and Indicators Content Distribution and Amplification Content Marketing Challenges Content Marketing for Small Business and Not-for-profits Owned, Erarned, and Paid Media Assets |
Search Engine Marketing
Basic, foundational Search Engine Marketing course that taught me the following topics:
Google AdWords
Google AdWords Account Google AdWords Account Structure Keywords Bidding and Budget Setting up SEM Strategy Quality Score |
SEO
Creating Campaigns and Ads Optimization of the Campaign SEM and Other Types of Marketing Campaign Tracking Advertising with Bing / Yahoo Networks Analyzing the Efficiency of the SEM Strategy Search Engine Marketing Glossary |
Search Engine Optimization
In this SEO course, we learned the basic principles and best practices of:
Understanding Search Engines
Website Design and Development for SEO Basics of Keyword Research Google Rankings |
Google Panda and Other Algorithm Updates
Link Building Search Engine Tools and Services for Webmasters Steps to Optimize Your Website SEO Recommendations |
Social Media Marketing
This course gave me a solid foundation in the following areas of social media marketing:
Collaborative Projects
Blogs and Microblogs Content Communities Social Networking Websites Virtual Game-Worlds Virtual Social Worlds The Most Important Social Media Websites Blogging Social Media Engagement Social Media and Target Audience Sharing Content on Social Media Social Bookmarking Websites Approach to Social Media |
Social Media Strategy Tips on Using Social Media in Marketing Using Social Media for Promotion Dos and Don'ts of Social Media How to Promote Using Social Media Social Media ROI Using Social Media for Branding Using Social Media for Establishing Relationship Social Media and SEO Social Analytics Automation and Social Media Social Media and Other Types of Marketing The Importance of Social Media in Marketing |
Content Marketing
This content marketing certificate got me up to speed on the following areas of content marketing:
Basics of Content Marketing
Types of Content Content Creation Content Optimization Content Management Content Distribution |
Content Marketing Metrics to Monitor
Content Marketing Strategy Top Challenges of Implementing Content Marketing Strategy Content Marketing and Online Marketing Content Marketing and Influencer Marketing Tools and Apps to Help You with Content Marketing |
Big Data for Better Performance
This was an extra certificate that I picked up as sort of a primer for the next MicroMasters I am planning to take in marketing analytics, after my current Digital Marketing MicroMasters is finished. In this course, we learned about the following topics:
Measurement Units of Big Data
Types of Data Basic Attributes of Big Data: Categorizing Data Data Analytics that Achieves Refinement |
Positive and Negative Social Impacts
Business Challenges and Opportunities Targeted Data Acquisition for Marketing Benefit Ways in Which Effective Marketing Can Exploit Big Data Tools in the Marketing Toolkit, and Understand their Purposes |